Ideas to help your SEO Search engine optimisation (or SEO for short) means getting your site ready so that it attains a high position in Google's natural search listings. Its a difficult process with lots of gotchas on the way.
Here are some ideas to help with the search engine optimisation of your site.
Redirects: Redirects are used when a page has been moved to a different location or URL. These can be temporary or permanent. There are many kinds of redirects, but it's important to know that search engines recognize and pass SEO value only for permanent redirects. These are also called 301 redirects (whereas temporary ones are called 302 redirects). Both are managed through the web server. As a website, you almost always want to use permanent redirects because pages are rarely moved temporarily (a few days). SEO audits typically scan your website to identify the kinds of redirects your site is using. If you are using a redirect for temporary purposes, it should be flagged and evaluated as to why you are using it and for how long. Otherwise, an SEO subject-matter expert will likely instruct your IT team to change it to a 301 permanent redirect so SEO value is transferred to the new location of the page. 301 redirects can also be done with the use of short urls.
URL structures: URLs are an important area for search engines. The actual URL string provides a unique identification for the page, almost like what a Social Security number does for a person. Additionally, URLs are a key area search engines look to when identifying what the page is about. In fact, it is critical that URLs and their folder structures include keywords. It's also best to use hyphens when separating terms. The terms are all in the URL and spaced out by hyphens. Hyphens communicate to search engines to separate out the terms versus merging them and ranking them for the merged phrase search results. Additionally, the closer to the root folder of the URL, which is the folder closest to the .com, the more emphasis the keyword gets. The more competitive and general the search ranking you might be trying to rank for, the closer the phrase should be to the root folder. Making your company into an SEO Agency would benefit your business. Additionally, it's critical to use only one URL for a page throughout your website. Some sites use variables to track users or to display dynamic content based on where the user clicks throughout the site, which is generally bad for SEO performance results and rankings and, in the case of creating duplicate content, may result in ranking penalties from search engines.
Web page and website load time: How quickly a web page loads, or page speed, is one of the most important ranking factors right now. The top search engine ranking is typically dominated by faster-loading pages, especially on mobile devices that are at the center of Google's design. Furthermore, quick-loading pages positively affect user experience and may increase your conversion rates. According to a study by the Aberdeen Group, every one-second delay in load time equates to a 7 percent drop in conversions. Google will reduce your search engine rankings if your site or web page loads slowly. Slow load time is typically attributed to your server performance and the density of your web page's HTML code.